Spirits-Based RTD Sales Up 21% in Latest NIQ Off-Premise Data
Spirits-based ready-to-drink cocktails saw a 21% increase in recent NIQ weekly off-premise scans, outperforming the broader beverage industry.
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Industry News
Ready-to-Drink
Concise, attributed coverage of developments across the global beverage industry. Updated 5 October 2026.
Stateside Brands' Super Lyte Paces to Quadruple Spirits-Based RTD Launch Record
Stateside Brands' Super Lyte is on track to quadruple the launch-year sales of the previous leading spirits-based ready-to-drink product, according to Brewbound.
Yah Yah Yah Introduces Middle Eastern Flavors to RTD Latte Market
Denver-based brand Yah Yah Yah has launched a line of ready-to-drink lattes featuring Middle Eastern-inspired flavors.
Federal Judge Dismisses Patco Brands' Final Counterclaims Against BuzzBallz
A federal judge has dismissed the remaining counterclaims filed by Patco Brands against BuzzBallz, resolving a three-year legal conflict between the two orb-shaped RTD beverage competitors.
BevNET Reviews Goldie's Manuka Honey Lemonade Lineup
BevNET has published a review of Goldie's three-flavor beverage line, which features lemonade and iced tea profiles enhanced with Manuka honey.
MET-Rx Re-Enters RTD Category with High-Protein Shake Line Launch
Protein bar brand MET-Rx has expanded into the ready-to-drink category with the online launch of its MET-Rx 44g High Protein Shake line.
On the Brightside Bridges Diet Soda and Functional Relaxation Categories
Beverage review platform BevNET highlights On the Brightside, a zero-calorie, zero-sugar drink formulated with 15 milligrams of Zembrin.
Nello Expands into RTD Energy Drinks with Exclusive Target Deal
Functional beverage brand Nello is debuting its first ready-to-drink line of clean energy drinks through an exclusive retail partnership with Target.
Carlsberg Group Redesigns Seth & Riley’s Garage to Drive Global Beyond Beer Growth
Carlsberg Group has unveiled a refreshed visual identity for Seth & Riley’s Garage to support global scalability and strengthen its position in the flavoured alcoholic beverage segment. Developed with design agency Missouri, the strategic refresh aligns with Carlsberg's Accelerate SAIL strategy.
Straightaway Cocktails Uses Portland Airport Location to Test New RTD Drinks
Straightaway Cocktails is leveraging its three-month-old bar at Portland International Airport to trial new ready-to-drink cocktail concepts and interact directly with consumers.