MET-Rx Re-Enters RTD Category with High-Protein Shake Line Launch
Protein bar brand MET-Rx has expanded into the ready-to-drink category with the online launch of its MET-Rx 44g High Protein Shake line.
Protein bar brand MET-Rx is expanding into the ready-to-drink (RTD) beverage sector with the launch of its MET-Rx 44g High Protein Shake line, according to BevNET. Debuting online this week, the new line comes in Strawberry Shortcake, Vanilla Milkshake, and Chocolate Milkshake flavors. Each 14 oz. bottle contains 44 grams of protein, 6 grams of fiber, and up to 2,500 mg of electrolytes. The RTD shakes are set to retail for $3.47 per bottle. The launch marks the brand's return to the RTD protein beverage category.
Key facts
- MET-Rx launched the MET-Rx 44g High Protein Shake line online.
- Available flavors are Strawberry Shortcake, Vanilla Milkshake, and Chocolate Milkshake.
- Each 14 oz. bottle contains 44g of protein, 6g of fiber, and up to 2,500 mg of electrolytes.
- The products retail at $3.47 per bottle.
Why it matters
The launch marks the return of a prominent protein bar brand to the ready-to-drink beverage market, highlighting ongoing brand expansion into functional protein drinks.
- BevNET — 2026-09-23: “MET-Rx Returns to RTD with High Protein Shake Launch”
This article was prepared by WBI.org from the sources listed above with the assistance of AI and reviewed by a WBI editor before publication. Information is attributed to its original sources.