Spirits-Based RTD Sales Up 21% in Latest NIQ Off-Premise Data
Spirits-based ready-to-drink cocktails saw a 21% increase in recent NIQ weekly off-premise scans, outperforming the broader beverage industry.
According to recent NIQ weekly off-premise scan data reported by Brewbound, spirits-based ready-to-drink (RTD) cocktails experienced a 21% sales increase. This strong performance by prepared cocktails comes as the broader beverage industry continues to tackle year-over-year declines. Growth in the spirits-based RTD category was driven by several key brands, with Surfside, Super Lyte, Sun Cruiser, Cutwater, and BuzzBallz leading the category's market expansion.
Key facts
- Spirits-based RTD sales rose 21% in recent NIQ weekly off-premise scan data.
- The prepared cocktail segment continues to grow despite broader year-over-year beverage industry declines.
- Brand growth in the category is led by Surfside, Super Lyte, Sun Cruiser, Cutwater, and BuzzBallz.
Why it matters
Highlights sustained demand for spirits-based RTDs and prepared cocktails, serving as a key growth driver while other beverage segments navigate year-over-year sales contractions.
- Brewbound — 2026-10-02: “Spirits-Based RTD Sales +21% in Latest NIQ Weekly Scans; Surfside, Super Lyte, Sun Cruiser, Cutwater & BuzzBallz Lead Growth”
This article was prepared by WBI.org from the sources listed above with the assistance of AI and reviewed by a WBI editor before publication. Information is attributed to its original sources.