Nello Expands into RTD Energy Drinks with Exclusive Target Deal
Functional beverage brand Nello is debuting its first ready-to-drink line of clean energy drinks through an exclusive retail partnership with Target.
Functional beverage brand Nello is entering the ready-to-drink (RTD) category with a line of clean energy drinks, according to a report by BevNET. The launch represents Nello's initial transition from functional beverage powders into liquid formats. The new clean energy product line is debuting exclusively through retailer Target. Additional details regarding specific product flavors, ingredients, packaging formats, pricing, and exact launch dates were not provided in the source material.
Key facts
- Nello is releasing its first liquid RTD product line.
- The new product line consists of clean energy drinks.
- The launch is exclusive to retailer Target.
- The move marks an expansion from Nello's core functional powder mixes.
Why it matters
This rollout demonstrates a functional powder brand diversifying into liquid RTD formats to capture market share in retail energy drink aisles.
- BevNET — 2026-09-18: “Nello Leaps From Functional Powders To RTD Energy With Exclusive Target Deal”
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