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Stateside Brands Balances Growth Across Surfside and Super Lyte Portfolios

Published 1 October 2026 · WBI Industry News
Stateside Brands Balances Growth Across Surfside and Super Lyte Portfolios
Image: Brewbound

Stateside Brands President Matthew Quigley discussed managing the company's dual product lines, Surfside vodka iced tea and Super Lyte hard sports drink, on the Brewbound Podcast.

Stateside Brands is navigating the management of two high-performing beverage lines, according to company president Matthew Quigley on the Brewbound Podcast. The company, known for its vodka iced tea brand Surfside, has added Super Lyte to its lineup. Super Lyte is a non-carbonated hard sports drink formulated with vodka and ade. Quigley outlined how the producer is juggling operational focus and strategy across both offerings amidst rapid growth in the hard sports drink category.

Key facts

  • Matthew Quigley is the president of Stateside Brands.
  • Stateside Brands produces Surfside, a vodka iced tea brand.
  • Super Lyte is a non-carbonated hard sports drink combining vodka and ade.
  • Quigley discussed portfolio management on the Brewbound Podcast.

Why it matters

Highlights brand portfolio management and category expansion strategy within the rapidly growing hard sports drink and ready-to-drink (RTD) alcohol segments.

Ready-To-Drink Vodka Hard Sports Drink Stateside Brands Surfside Super Lyte

Sources
  • Brewbound — 2026-09-30: “Stateside’s Matt Quigley on Super Lyte Summer as Hard Sports Drinks Explode”

This article was prepared by WBI.org from the sources listed above with the assistance of AI and reviewed by a WBI editor before publication. Information is attributed to its original sources.

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