Wine Industry Podcast Explores Italian Wine Strategies in NYC On-Premise Market
Host Juliana Colangelo and sommelier Jienna Basaldu discussed pricing strategies, Italian wine competitiveness, and consumer engagement on the Masterclass US Wine Market podcast.
In a recent episode of the Masterclass US Wine Market podcast, host Juliana Colangelo interviewed New York City-based sommelier and wine educator Jienna Basaldu regarding current on-premise market dynamics. The discussion focused on pricing strategies, the competitive position of Italian wines on top NYC restaurant wine lists, and the growing challenge of engaging consumers. Basaldu, who works across beverage programs and education, highlighted the evolving commercial dynamics between producers, sommeliers, and consumers in the US market.
Key facts
- Juliana Colangelo hosted NYC sommelier Jienna Basaldu on the Masterclass US Wine Market podcast.
- The episode covered pricing strategies and Italian wine's competitive edge in top NYC restaurants.
- The speakers discussed the growing difficulty of satisfying consumers and the relationship between producers, sommeliers, and buyers.
Why it matters
Understanding pricing tactics and competitive advantages in major metro markets like NYC helps international wine producers better position their portfolios within the US on-premise sector.
- Wine Industry Advisor — 2026-09-30: “🎧Ep. 2796 What Makes Italian Wine Stand Out on NYC’s Top Restaurant Wine Lists? with Jienna Basaldu”
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