Total Bev-Alc Off-Premise Sales Reach $8.5 Billion Over Labor Day Period
NIQ off-premise scan data reported by Brewbound shows total beverage alcohol dollar sales reached $8.5 billion and volume hit 167.5 million cases during the four-week period ending September 12, covering Labor Day weekend.
According to NIQ off-premise scan data reported by Brewbound, total beverage alcohol sales reached $8.5 billion in dollar value during the four-week period ending September 12. The data incorporates retail performance across the full Labor Day weekend trading period. Total beverage alcohol sales volume reached 167.5 million cases for the same four-week timeframe, capturing off-premise performance over the key holiday period.
Key facts
- Total beverage alcohol dollar sales reached $8.5 billion in the four-week period ending September 12.
- Volume sales totaled 167.5 million cases during the same four-week timeframe.
- The figures capture complete off-premise retail scan data for the Labor Day weekend.
Why it matters
Provides beverage alcohol industry stakeholders with essential performance metrics and benchmark figures for off-premise volume and value during a major holiday sales period.
- Brewbound — 2026-09-25: “Beer and RTDs Make Largest Improvement in Latest NIQ Weekly Scans”
This article was prepared by WBI.org from the sources listed above with the assistance of AI and reviewed by a WBI editor before publication. Information is attributed to its original sources.