The Duckhorn Portfolio Announces Executive Leadership Appointments
The Duckhorn Portfolio has appointed Paul Passaro as Chief Sales Officer, promoted Chanel Caplan to Chief Marketing Officer, and named P.J. Alviso Chief Operating Officer.
According to Wine Industry Advisor, The Duckhorn Portfolio has announced several executive leadership appointments. Paul Passaro has been named Chief Sales Officer. The company also promoted Chanel Caplan to Chief Marketing Officer and P.J. Alviso to Chief Operating Officer. Zach Rasmuson, who held the position of Chief Operating Officer since 2012, was elected to an unspecified role following the leadership transition. These changes mark a realignment of executive management across sales, marketing, and operations for the wine producer.
Key facts
- Paul Passaro was appointed Chief Sales Officer at The Duckhorn Portfolio.
- Chanel Caplan was promoted to Chief Marketing Officer.
- P.J. Alviso was promoted to Chief Operating Officer.
- Zach Rasmuson, Chief Operating Officer since 2012, was elected to a new role.
Why it matters
Executive leadership shifts directly impact commercial, operational, and marketing strategies within major beverage companies.
- Wine Industry Advisor — 2026-09-30: “The Duckhorn Portfolio Announces Executive Leadership Appointments”
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