Stiller’s Soda Partners with Katz’s Delicatessen in New York
Stiller’s Soda has partnered with Katz’s Delicatessen to offer its better-for-you soda at the iconic Lower East Side restaurant in New York.
Better-for-you soda brand Stiller’s Soda has announced a partnership with Katz’s Delicatessen, according to a report by BevNET. The deal expands the beverage maker's distribution footprint to the prominent Lower East Side restaurant in New York. By securing placement at Katz’s Delicatessen, Stiller’s Soda aims to strengthen its connection to its New York roots. Additional terms of the deal, product pricing, and specific flavor availability were not disclosed in the report.
Key facts
- Stiller’s Soda has formed a distribution partnership with Katz’s Delicatessen.
- The agreement places the brand in Katz’s Lower East Side venue in New York.
- Stiller’s Soda is categorized as a better-for-you soda brand.
Why it matters
The agreement illustrates how emerging better-for-you soda brands utilize partnerships with heritage regional foodservice establishments to enhance local brand equity and expand on-premise availability.
- BevNET — 2026-09-22: “Marketing: Stiller’s Soda Goes Full New York with Katz’s Deli Deal”
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