Royal Swinkels Expands Strategy into Non-Alcoholic Wine Market
Royal Swinkels has expressed confidence regarding its entry into the non-alcoholic wine category, according to head of new drinks Flemming Morth.
Brewing company Royal Swinkels is moving into the non-alcoholic wine market, according to an interview published by Just Drinks.
Flemming Morth, head of new drinks at Royal Swinkels, detailed the business's confidence regarding its entry into the sector. Morth stated that "there is space for everyone," emphasizing the company's perspective on the broader market opportunity. Specific product details, launch dates, brand names, target markets, pricing, and distribution channels were not provided in the source.
Key facts
- Royal Swinkels is expanding into the non-alcoholic wine category.
- Flemming Morth is the head of new drinks at Royal Swinkels.
- Royal Swinkels expressed confidence in the market opportunity for non-alcoholic wine.
Why it matters
The move highlights how major brewing companies are looking beyond traditional beer categories to capture growth opportunities within adjacent non-alcoholic beverage segments.
- Just Drinks — 2026-09-30: ““There is space for everyone” – beer major Royal Swinkels on non-alcoholic wine opportunity”
This article was prepared by WBI.org from the sources listed above with the assistance of AI and reviewed by a WBI editor before publication. Information is attributed to its original sources.