Relaxation Drives Consumer Demand in $300M Intoxicating Hemp Beverage Market
Market research from NIQ, MRI-Simmons, and Dry Atlas reveals that relaxation and stress relief are the leading reasons consumers choose intoxicating hemp beverages.
According to findings shared during a Tuesday webinar by market research firms NIQ and MRI-Simmons and alcohol alternatives database Dry Atlas, relaxation and anxiety or stress release are the top motivators for consumers purchasing intoxicating hemp beverages.
The data highlights primary consumer drivers within the $300 million intoxicating hemp beverage sector. Identifying these functional motivations gives beverage manufacturers and industry stakeholders insight into what shapes consumer demand in this segment.
Key facts
- Relaxation and anxiety/stress release are the top reasons consumers report drinking intoxicating hemp beverages.
- The market research was presented during a webinar by NIQ, MRI-Simmons, and Dry Atlas.
- The intoxicating hemp beverage sector is estimated at $300 million.
Why it matters
Understanding consumer motivators like stress relief and relaxation helps beverage companies position intoxicating hemp drinks effectively in the functional and non-alcoholic market segments.
- Brewbound — 2026-09-30: “Relaxation at the Center of $300M Intoxicating Hemp Beverage Business”
This article was prepared by WBI.org from the sources listed above with the assistance of AI and reviewed by a WBI editor before publication. Information is attributed to its original sources.