Recess Hires Health-Ade and Poppi Veterans for Executive Roles to Support Scaling
Functional beverage brand Recess has appointed Matthew Sztab as Chief Commercial Officer and Graham Goeppert as SVP of Digital Commerce & Media to strengthen its sales and e-commerce capabilities.
Functional beverage maker Recess has expanded its executive leadership team as it prepares to scale in mainstream retail channels, according to reports from BevNET and Brewbound.
The brand appointed Matthew Sztab as Chief Commercial Officer and Graham Goeppert as SVP of Digital Commerce & Media. Both executives bring prior experience from beverage brands including Health-Ade and Poppi. These additions follow the appointment of former Beatbox executive Zech Francis to head marketing earlier this year.
According to BevNET, these executive hires are designed to bolster Recess’s sales and digital commerce operations as the company expands its commercial scale.
Key facts
- Recess appointed Matthew Sztab as Chief Commercial Officer.
- Graham Goeppert was named SVP of Digital Commerce & Media at Recess.
- Former Beatbox executive Zech Francis was brought in earlier this year to lead marketing.
- The new appointments aim to scale Recess in mainstream channels and strengthen sales and e-commerce divisions.
Why it matters
The hires illustrate how emerging functional beverage brands are recruiting seasoned talent from established market leaders to execute mainstream retail expansion and omnichannel growth strategies.
This article was prepared by WBI.org from the sources listed above with the assistance of AI and reviewed by a WBI editor before publication. Information is attributed to its original sources.