Prepared Cocktails Outperform Broader Beverage Industry in Latest NIQ Scans
According to NIQ off-premise scan data reported by BevNET, prepared cocktails continued to show strong performance, driven by brands including Surfside and Sun Cruiser, despite broader industry sales declines.
Prepared cocktails registered another strong performance in the latest weekly off-premise scans report from NIQ, according to BevNET. The category's gains, driven by brands such as Surfside and Sun Cruiser, come as the broader beverage industry continues to navigate year-over-year sales declines. Specific sales figures, regional coverage details, volume metrics, and exact tracking periods were not provided in the source report.
Key facts
- Prepared cocktails demonstrated strong performance in NIQ's weekly off-premise scan report.
- Surfside and Sun Cruiser were highlighted as key drivers of the prepared cocktail category's gains.
- The broader beverage industry continues to experience year-over-year declines.
Why it matters
The performance underscores sustained category momentum for ready-to-drink prepared cocktails, offering a growth area for retailers and suppliers despite wider off-premise headwinds.
- BevNET — 2026-10-02: “Surfside, Sun Cruiser Drive Prepared Cocktail Gains In Latest NIQ Scans”
This article was prepared by WBI.org from the sources listed above with the assistance of AI and reviewed by a WBI editor before publication. Information is attributed to its original sources.