Pharos Appoints Beverage-Alcohol Industry Veterans to Senior Leadership Team
Pharos has added beverage-alcohol industry veterans to its senior leadership team, while sparkling protein drink brand Waay has appointed a new co-founder.
Beverage company Pharos has expanded its corporate management by appointing experienced beverage-alcohol industry veterans to its senior leadership team, according to a report by BevNET. Alongside the executive appointments at Pharos, sparkling protein drink brand Waay has officially brought on a new co-founder. Specific details regarding the names of the newly appointed executives, individual titles, target markets, product pricing, and distribution channels were not provided in the initial source report.
Key facts
- Pharos appointed experienced beverage-alcohol industry veterans to its senior leadership team.
- Sparkling protein drink brand Waay added a new co-founder.
Why it matters
The leadership additions highlight ongoing executive talent movements and structural growth within functional beverage and beverage-alcohol-adjacent companies.
- BevNET — 2026-09-21: “Pharos Taps Bev-Alc Vets As Senior Leadership Team”
This article was prepared by WBI.org from the sources listed above with the assistance of AI and reviewed by a WBI editor before publication. Information is attributed to its original sources.