World Beverage Institute
Sustainability

Over 40 Food and Beverage Companies Commit to Global Regenerative Agriculture Framework

Published 23 September 2026 · WBI Industry News
Over 40 Food and Beverage Companies Commit to Global Regenerative Agriculture Framework
Image: Carlsberg Group — Newsroom

More than 40 leading food and beverage companies have joined the new Regenerating Together Programme (RTP) to establish standardized frameworks, metrics, and verification pathways for scaling regenerative agriculture globally.

The launch of the Regenerating Together Programme (RTP) marks a major industry attempt to standardize and scale regenerative agriculture across global food and beverage supply chains, according to a statement from the Carlsberg Group.

More than 40 leading companies across the sector have committed to the initiative, forming what Carlsberg describes as one of the largest coordinated efforts to align regenerative farming practices worldwide. The program is designed to resolve long-standing industry bottlenecks, specifically the lack of standardized alignment, metrics, and implementation pathways across fragmented supply chains.

Historically, companies operating across multiple regions and crops have encountered inconsistent expectations and differing on-farm challenges. This fragmentation made it difficult for beverage producers to compare data, aggregate outcomes, or establish credible sourcing claims. The RTP addresses these issues by providing an outcome-based framework supported by shared tools, assessment guidance, and pathways toward independent verification.

According to Carlsberg, the framework combines flexibility for local adaptation—accounting for varying soil types, climates, and farming realities—with structured outcomes necessary for supply chain accountability. The initiative does not claim to offer universally quantifiable outcomes at this stage, emphasizing instead the need for transparent, independent monitoring as data systems mature.

Carlsberg's own operations demonstrate the transition from localized testing to broader supply chain integration. The company has moved from initial pilots to scaled procurement of regeneratively grown barley in Denmark across the Nordics. Additionally, regenerative barley is currently used in production in France and the UK, while early pilot work tailored to Nordic conditions has been supported in Finland.

While the RTP provides a foundation for collective action, significant operational hurdles remain for the sector. Industry challenges include financing the transition, mitigating risk and uncertainty for farmers, and building reliable monitoring and verification infrastructure.

For the broader beverage sector, aligned industry standards enable companies to scale existing pilots, engage suppliers more effectively, and embed regenerative raw materials into long-term sourcing strategies.

Key facts

  • More than 40 leading food and beverage companies have committed to the Regenerating Together Programme (RTP).
  • The RTP provides an outcome-based framework, metrics, tools, and verification pathways for regenerative agriculture.
  • Carlsberg has scaled procurement of regeneratively grown barley across the Nordics following pilots in Denmark.
  • Regenerative barley is incorporated into production in France and the United Kingdom, alongside pilot work in Finland.
  • Key transition hurdles identified include financing, managing farmer risk, and building monitoring infrastructure.

Why it matters

The initiative addresses supply chain fragmentation by establishing a common language and verification framework for regenerative agriculture. This allows beverage manufacturers to streamline sourcing standards, scale pilot projects, and build long-term supply chain resilience across different agricultural markets.

Regenerative Agriculture Supply Chain Barley Carlsberg Sustainability Raw Materials

Sources

This article was prepared by WBI.org from the sources listed above with the assistance of AI and reviewed by a WBI editor before publication. Information is attributed to its original sources.

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