Nowadays Founders Enter 'Calm' Beverage Space with New Brand Unwind
The founders of hemp THC drink brand Nowadays are launching Unwind, a new beverage brand targeting the emerging calm segment without an intoxicating buzz.
The founders behind hemp THC beverage brand Nowadays are entering a new beverage segment with the launch of a brand named Unwind, according to BevNET. The entrepreneurial duo aims to help build an emerging product category centered on 'calm,' offering a beverage formulated without a buzz. While Nowadays operates in the hemp-derived THC drink space, Unwind marks a shift toward non-intoxicating options. Additional details concerning Unwind's product formats, ingredients, pricing, packaging, and distribution plans were not provided in the source report.
Key facts
- The founding duo behind hemp THC beverage brand Nowadays is launching a new beverage brand called Unwind.
- Unwind is focused on the emerging 'calm' beverage category.
- The new beverage brand is formulated to offer benefits 'without the buzz.'
Why it matters
Highlights a strategic diversification by hemp THC beverage founders into non-intoxicating, functional 'calm' beverage categories.
- BevNET — 2026-10-01: “Nowadays Founders Bet on ‘Calm’ with New Beverage Brand Unwind”
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