Moshi Expands Beyond Beverages into Kettle-Cooked Chips
Sparkling beverage maker Moshi is entering the food sector with kettle-cooked chips, applying its flavor strategy beyond drinks for the first time.
According to BevNET, sparkling beverage brand Moshi is expanding beyond drinks for the first time by introducing kettle-cooked chips. Founder Alton But plans to apply the brand's six-year strategy of developing distinctive flavor combinations in sparkling beverages to new product categories. Specific details regarding product flavors, ingredients, pricing, packaging, target markets, and distribution channels were not provided in the report. This move highlights how beverage brands can utilize their established flavor playbooks to extend into broader packaged food segments.
Key facts
- Moshi is making its first product move outside the beverage category with kettle-cooked chips.
- Founder Alton But has spent six years building the brand around distinctive sparkling beverage flavor combinations.
- Reported by BevNET on September 24, 2026.
Why it matters
Illustrates how beverage companies can leverage established flavor playbooks to cross over into adjacent consumer packaged goods categories like snacks.
- BevNET — 2026-09-24: “Moshi Makes First Move Beyond Beverage with Kettle-Cooked Chips”
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