Lyre’s Expands Venue Presence with Seattle Seahawks’ Lumen Field Addition
Lyre’s is expanding its footprint in professional sports concessions by adding Lumen Field, home of the Seattle Seahawks, for the 2026-27 football season.
According to a report by BevNET, beverage brand Lyre’s is expanding its reach across professional sports venues by adding Lumen Field to its concessions network. The agreement will bring the brand into the home stadium of the Seattle Seahawks starting in the 2026-27 football season. Additional details regarding product selections, pricing, brand ownership, and commercial terms were not provided in the source report.
Key facts
- Lyre’s is expanding its presence in professional sports stadiums.
- The brand is entering Lumen Field, home of the Seattle Seahawks.
- The expansion takes effect for the 2026-27 football season.
Why it matters
Highlights the continued integration of non-alcoholic beverage brands into major professional sports stadium concessions.
- BevNET — 2026-09-30: “Inside Lyre’s Pro Sports Concession Strategy”
This article was prepared by WBI.org from the sources listed above with the assistance of AI and reviewed by a WBI editor before publication. Information is attributed to its original sources.