Löfbergs Introduces ROC-Certified Honduras Coffee in Nordic Hospitality Sector
European coffee roaster Löfbergs has launched Löfbergs Honduras, becoming the first major roaster in Europe to introduce Regenerative Organic Certified (ROC®) coffee. The coffee is being distributed across Strawberry hotels in the Nordic region.
European coffee roaster Löfbergs has launched Löfbergs Honduras, becoming the first large coffee roaster in Europe to introduce Regenerative Organic Certified (ROC®) coffee. The speciality coffee is being introduced at Strawberry hotel properties across the Nordic region throughout the autumn.
Löfbergs Honduras is a balanced Arabica coffee with tasting notes of milk chocolate, honey, and forest berries. The coffee beans are cultivated at altitudes between 1,100 and 1,900 metres by members of the Cafico cooperative in Honduras. The product carries three distinct certifications: organic, Fairtrade, and ROC®. The ROC® benchmark builds upon standard organic farming regulations by introducing additional requirements focused on enhancing soil health, increasing biodiversity, and advancing living wages throughout the supply chain.
The commercial rollout builds on an established partnership with Strawberry, a hotel group that has required all its coffee to be dual-certified as organic and Fairtrade since 2014. Ingrid Håvik, Head of Responsible Procurement at Strawberry, noted that the company purchases substantial volumes of coffee from countries including Honduras and Peru, and highlighted that the ROC® certification aligns with efforts to help coffee growers transition to regenerative agriculture.
In parallel with the commercial launch, Löfbergs and Strawberry are launching a project in Peru alongside the local coffee cooperative La Prosperidad de Chirinos. This initiative will finance the mechanisation and expansion of organic fertiliser production at the cooperative level. According to trial plots conducted by the Peruvian cooperative, these enhanced methods have demonstrated the potential to increase crop yields by 10% to 15%, providing tangible support for farmers adopting regenerative practices and seeking ROC® status.
Kajsa-Lisa Ljudén, Head of Sustainability at Löfbergs, described the certification as a key milestone in the company's sustainability strategy, stating that it focuses on restoring nature and creating long-term conditions for sustainable coffee production.
This launch highlights the growing importance of regenerative farming criteria and multi-certified products in the global beverage sector, demonstrating how commercial partnerships can integrate supply chain investments with hospitality-sector distribution.
Key facts
- Löfbergs is the first large coffee roaster in Europe to introduce ROC®-certified coffee.
- Löfbergs Honduras is an Arabica coffee grown at altitudes of 1,100 to 1,900 metres by the Cafico cooperative in Honduras.
- The coffee carries organic, Fairtrade, and ROC® certifications.
- Distribution is taking place across Strawberry hotels in the Nordic region during autumn.
- Löfbergs and Strawberry are funding a project with Peruvian cooperative La Prosperidad de Chirinos to mechanise fertiliser production, which trial plots suggest can boost yields by 10% to 15%.
Why it matters
Demonstrates the commercial integration of Regenerative Organic Certified (ROC®) standards into European hospitality channels, while showcasing how brand-retail partnerships can direct direct capital investments back into coffee-producing supply chains.
- Food Business Africa — 2026-10-03: “Löfbergs launches ROC-Certified Honduras coffee”
This article was prepared by WBI.org from the sources listed above with the assistance of AI and reviewed by a WBI editor before publication. Information is attributed to its original sources.