Highland Brewing Boosts Gaelic Ale Performance Following Rebrand
Asheville-based Highland Brewing has refined its focus two years after Hurricane Helene, with a recent rebrand boosting Gaelic Ale amid broader craft beer market declines.
Asheville, North Carolina-based Highland Brewing has navigated industry-wide craft beer volume declines alongside company-specific challenges over the past two years following Hurricane Helene, according to Brewbound. Despite broader market headwinds, the brewery has gained traction following a rebrand of its Gaelic Ale brand. The rebrand helped boost Gaelic Ale as Highland Brewing works to refine its commercial focus. The story illustrates how craft breweries are using brand repositioning to navigate persistent volume declines across the beer sector.
Key facts
- Highland Brewing is located in Asheville, North Carolina.
- The broader craft beer industry is facing multi-year volume declines.
- Highland Brewing experienced challenges over the two years following Hurricane Helene.
- A rebrand boosted performance for Highland Brewing's Gaelic Ale.
Why it matters
Illustrates how regional craft breweries are utilizing brand repositioning and focus to maintain growth despite broader industry volume declines.
- Brewbound — 2026-09-21: “Highland Brewing Finds Focus 2 Years Post Helene; Rebrand Boosts Gaelic Ale”
This article was prepared by WBI.org from the sources listed above with the assistance of AI and reviewed by a WBI editor before publication. Information is attributed to its original sources.