Convenience Store Shoppers Maintain Spending on Energy and Protein Products Despite High Fuel Prices
High fuel prices are prompting convenience store shoppers to reduce overall purchases, though demand for energy and protein items remains resilient according to BevNET.
According to a report by BevNET, high fuel prices are leading consumers to reduce their overall spending at convenience stores as customer traffic declines. Despite these general cutbacks and reduced visits, shoppers are continuing to purchase energy and protein products. This trend underscores consumer commitment to functional beverage and nutrition categories even during broader cutbacks in convenience retail spending.
Key facts
- High fuel prices have caused consumers to decrease overall spending at convenience stores.
- Convenience store customer traffic is experiencing a decline.
- Consumers continue purchasing energy and protein products despite cutting back on other convenience items.
Why it matters
The resilience of energy and protein products demonstrates that functional beverage categories can maintain strong consumer demand even when high fuel prices depress general convenience store foot traffic.
- BevNET — 2026-09-21: “C-Store Shoppers Are Ditching Snacks, Sticking With Energy As Traffic Dips”
This article was prepared by WBI.org from the sources listed above with the assistance of AI and reviewed by a WBI editor before publication. Information is attributed to its original sources.