Come Over October Wine Campaign Expands Globally and Secures Major U.S. Retailers
The Come Over October wine campaign is expanding into Canada and New Zealand, with U.S. grocery chains Kroger and Albertsons activating the initiative this fall.
The Come Over October™ wine industry initiative is expanding globally across the U.S., Canada, and New Zealand, according to a report by Wine Industry Advisor. In addition to its international reach, the campaign has secured increased domestic retail adoption, with major U.S. supermarket chains Kroger and Albertsons activating the campaign this fall. The expansion reflects three years of growth for the promotional campaign as it builds retail and international momentum.
Key facts
- Come Over October™ has expanded across the U.S., Canada, and New Zealand within three years.
- U.S. grocery retailers Kroger and Albertsons are activating the campaign this fall.
Why it matters
Highlights expanding retail adoption and international cross-border cooperation for beverage marketing campaigns in major markets.
- Wine Industry Advisor — 2026-09-28: “Come Over October™ Goes Global, Expanding Across the U.S., Canada and New Zealand in Just Three Years”
This article was prepared by WBI.org from the sources listed above with the assistance of AI and reviewed by a WBI editor before publication. Information is attributed to its original sources.