World Beverage Institute
Spirits

Brown-Forman Relaunches El Jimador Tequila in India

Published 23 September 2026 · WBI Industry News
Brown-Forman Relaunches El Jimador Tequila in India
Image: Just Drinks

Brown-Forman has reintroduced its El Jimador Tequila brand to the Indian market featuring a refreshed identity and two variants, according to Just Drinks.

Spirits producer Brown-Forman has reintroduced its Tequila brand, El Jimador, to the Indian beverage market, according to a report by Just Drinks. The brand is returning to India with a refreshed brand identity and will be offered in two distinct variants. Specific information regarding product pricing, packaging formats, alcohol by volume, target consumers, distribution channels, and launch dates was not provided in the source text.

Key facts

  • Brown-Forman has reintroduced El Jimador Tequila to India.
  • The relaunch includes a refreshed brand identity.
  • The brand is being offered in two variants.

Why it matters

The relaunch marks the return of Brown-Forman's El Jimador Tequila portfolio to the Indian spirits market.

Tequila Brand Launch India Spirits Brown-Forman

Sources
  • Just Drinks — 2026-09-23: “Brown-Forman relaunches El Jimador Tequila in India”

This article was prepared by WBI.org from the sources listed above with the assistance of AI and reviewed by a WBI editor before publication. Information is attributed to its original sources.

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