BevNET Reports Portfolio Expansions Across Beverage Brands
Beverage brands including C4, Graza, Novamex, oHHo, MET-Rx, and Califia are expanding their product portfolios with new flavor innovations, sodas, and category entries.
According to a report by BevNET, several beverage brands have introduced new product innovations and line expansions. Energy brand C4 and olive oil producer Graza are rolling out beer-flavored offerings, while Novamex is launching a lineup of Zero sodas. Additionally, oHHo is expanding into the energy drink category, MET-Rx is increasing its protein product range, and Califia is introducing coconut creamers. Specific details regarding product pricing, target consumer demographics, distribution channels, and exact launch dates were not provided in the source report.
Key facts
- C4 and Graza are introducing beer-flavored beverage innovations.
- Novamex is launching a new line of Zero sodas.
- oHHo is entering the energy beverage market.
- MET-Rx is expanding its protein beverage line.
- Califia is introducing new coconut creamers.
Why it matters
Demonstrates ongoing cross-category innovation and line extensions across energy, zero-sugar soda, non-alcoholic flavorings, and plant-based dairy alternatives.
- BevNET — 2026-09-25: “New Beverages: NA Beer Is Everywhere; Novamex’s New Zero Sodas”
This article was prepared by WBI.org from the sources listed above with the assistance of AI and reviewed by a WBI editor before publication. Information is attributed to its original sources.