Beverage-Alcohol Off-Premise Sales Rebound Post-Labor Day, Circana Reports
Beverage-alcohol off-premise sales returned to positive growth for the week ending September 13 following a disappointing Labor Day weekend, according to Circana.
According to a weekly report from market research firm Circana, beverage-alcohol off-premise sales returned to the black for the week ending September 13. The positive movement follows a disappointing sales performance over the Labor Day holiday weekend. This post-holiday bounce back demonstrates an immediate recovery in off-premise retail demand following the holiday trading period.
Key facts
- Beverage-alcohol off-premise sales returned to positive growth for the week ending September 13.
- The surge follows a disappointing sales performance during Labor Day weekend.
- The data was compiled and released in a weekly report by market research firm Circana.
Why it matters
Tracks short-term retail performance and channel recovery for beverage-alcohol products following key holiday sales windows.
- Brewbound — 2026-09-22: “Bev-Alc Bounces Back Better Than Expected Post-Labor Day, per Weekly Circana Report”
This article was prepared by WBI.org from the sources listed above with the assistance of AI and reviewed by a WBI editor before publication. Information is attributed to its original sources.